Hill Holliday and the Partnership for Drug-Free Kids Ask Teens “Who Controls You?”

Working with The Partnership for Drug-Free Kids, Hill Holliday launched a new multimedia campaign for teens. “Who Controls You,” which illustrates pressures teens face, including peer pressure to drink and use drugs, also address body image issues and bullying. The campaign breaks this month and was created pro-bono by Hill Holliday and award-winning, social media influencer, Maris Jones, as part of the Partnership’s Above the Influence (ATI) teen program.

“We are incredibly proud of this work. We struck gold when Hill Holliday collaborated with Adolescent Media and Maris Jones to bring this campaign to life,” said Chief Marketing Officer for the Partnership for Drug-Free Kids, Kristi Rowe. “Partnering with a young, talented social media influencer like Maris lent such a unique and authentic voice to this effort. Combining the extraordinary insight and passion of the Hill Holliday team with Maris’ distinct artistry brought an unexpected style to the campaign that makes this creative truly breakthrough.”

“To talk to teens, we decided to do so in their language, by using a Vine technique popular among them,” said Kevin Daley, Group Creative Director at Hill Holliday. “We were so thrilled to partner with Maris Jones to bring our vision to life. The result was a series of powerful vignettes that we hope are as emotionally compelling as they are visually arresting.”

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