FCB Buenos Aires Creates “Hugs for Life” in Honor of Prematurity Week

In honor of Prematurity Week this November, FCB Buenos Aires and Huggies developed “Hugs for Life,” a campaign to promote skin-to-skin contact between premature babies and their parents.

The campaign aimed to raise awareness of and funds for the care of premature babies. “Hugs for Life” showcases the value of the embrace and the benefits for both baby and parents. Also as part of this campaign, Huggies is donating equipment to Ramón Sardá Maternity Hospital for the care of premature babies and their mothers who are in residence at the hospital, and will donate up to 38,000 diapers to several early childhood centers in Argentina.

For more information please visit www.abrazosdevida.com.ar.

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