FCB Mayo Uses Vultures to Help Identify Polluted Areas
To raise awareness about the importance of solid waste management and garbage collection in Lima, Peru, FCB Mayo, the Peruvian Ministry of Environment and the United States Agency of International Development (USAID) launched “Vultures War.”
Using a group of vultures equipped with cameras and GPS units, “Vultures War” helps pinpoint Lima’s most polluted areas. The vultures have already revealed the most intensely affected areas of the capital, which can be seen through www.GallinazoAvisa.pe.
For Peruvians who would like to be a “Land Vulture” and participate in this movement by reporting any piles of trash they see, and to help make Lima a less polluted city, register at www.GallinazoAvisa.pe (AVISA/WARN button) and join the conversation on social media using the hashtag #GallinazoAvisa.
- Hill Holliday and Planet Fitness Launch New Work - Published on 07/16/2018
- LOLA MullenLowe and Burger King – ‘Come as a Clown, Eat Like a King’ - Published on 07/13/2018
- FCB Lisbon Partners with Paralympic Committee - Published on 07/10/2018
- EP+Co Celebrates Pride Month - Published on 07/09/2018
- 215 McCann and Minecraft Enlist Gamers to Save Coral Reefs - Published on 07/03/2018
- The Brooklyn Brothers Launches Isey Skyr in Russia - Published on 06/28/2018
- MRM//McCann and Creative Spirit: Nurturing Talent Together - Published on 06/28/2018
- IPG and charity: water Project Update - Published on 06/28/2018
- Shay Fu Named to Outstanding 50 Asian Americans in Business - Published on 06/28/2018
- Interpublic’s Black Employee Network Hosts Program for Black Music Month - Published on 06/27/2018