Synovus, Rebel Teen
The Bank of Here
Synovus is one of the nation's largest regional banks, with deep local ties in the Southeast. Since the late 1800's they've helped build the communities they serve.
In research, and in just plain talking to our Synovus client, it became clear that Synovus truly knows its customers as friends and neighbors. We helped them launch their first brand campaign, "The Bank of Here," celebrating the idea of staying in one place and making it great. The campaign features TV, print – including business journals and the Wall Street Journal – and hyper-local digital only people in the town could possibly understand.
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