MullenLowe Launches Powerful Video for Distracted Driving Awareness Month
Would you tolerate your cab driver drinking and driving?
In a new PSA for the Safe Roads Alliance, MullenLowe created a hidden-camera PSA to coincide with National Distracted Driving Awareness Month. The campaign shows passengers getting angry with their cabbie who is drinking while driving, yet captures their indifference when the cabbie is texting and driving.
According to the National Safety Council, talking on the phone increases your risk of an accident by four times, and texting and driving increases accident risk anywhere from eight to 23 times.
"People text and drive. These same people know that texting and driving is a bad idea. Yet, in a classic case of 'It won't happen to me,' they continue to do it," says MullenLowe Creative Director, John Kearse. "Far more people are injured in distracting driving accidents than drunk driving. Obviously, drunk driving is nothing to joke about, and is something any reasonable person would classify as a terrible idea. Why do we view texting and driving differently?”
- Hill Holliday and Planet Fitness Launch New Work - Published on 07/16/2018
- LOLA MullenLowe and Burger King – ‘Come as a Clown, Eat Like a King’ - Published on 07/13/2018
- FCB Lisbon Partners with Paralympic Committee - Published on 07/10/2018
- EP+Co Celebrates Pride Month - Published on 07/09/2018
- 215 McCann and Minecraft Enlist Gamers to Save Coral Reefs - Published on 07/03/2018
- The Brooklyn Brothers Launches Isey Skyr in Russia - Published on 06/28/2018
- MRM//McCann and Creative Spirit: Nurturing Talent Together - Published on 06/28/2018
- IPG and charity: water Project Update - Published on 06/28/2018
- Shay Fu Named to Outstanding 50 Asian Americans in Business - Published on 06/28/2018
- Interpublic’s Black Employee Network Hosts Program for Black Music Month - Published on 06/27/2018