Area 23 Fights Child Abuse

Child abuse is an epidemic, with millions of children harmed every year.

Because 91% of abuse cases involve a parent or caretaker Area 23 had to look outside the home for help, to those on the front lines of childcare: school nurses. Unfortunately, even for these trained professionals, it’s difficult to discern between injuries caused by accidents, and those caused by an abusive parent or caretaker. This is reflected by the Department of Health and Human Services Statistics which estimate that 70% of child abuse cases go unreported.

To help nurses remain observant and report all potential abuse cases, the National Association of School Nurses needed a reminder that behind a seemingly innocent accident could lie a terrible truth. To achieve this goal Area 23 created a series of illustrated posters that hung in school nurses’ offices, constantly reinforcing vigilance.

more stories like this

The Brooklyn Brothers new work for Inspired by Iceland urges tourists to…read more
In a first-of-its-kind collaboration between the advertising industry and…read more
McCann in India has created “Asli Tarraki” (Real Development), a campaign…read more
With the support of, 3pm (a collaboration between Weber Shandwick…read more
Deutsch worked with its pro bono client, WATERisLIFE to create the Venmo…read more