Sports + Entertainment Breaks New Ground
On behalf of Bank or America’s (RED) initiative, Octagon quarterbacked the surprise World AIDS Day on December 1, 2014. The concert, in New York’s Times Square, created the new standard for sports and entertainment integration. The event was the latest milestone in a two-year partnership between Bank of America, (RED) and U2 in their efforts to raise awareness and funds for the global fight against AIDS.
Ratings Win - ESPN Monday Night Countdown, featuring the live performance, was the highest rated program that night.
Trophy Case - The live performers – U2, Chris Martin, Bruce Springsteen, Kanye West, and Carrie Underwood – have 76 Grammys among them.
$3MM in Donations - The following day, Giving Tuesday, achieved the most single-day donations since the campaign launched.
- Lisa Murray Appointed National Chair of IPG’s Women’s Leadership Network - Published on 12/12/2018
- IPG Mediabrands Works with SF SPCA - Published on 12/11/2018
- IPG to Host National Day of Understanding Focused on Issues of Race, Ethnicity and Inclusion - Published on 12/06/2018
- LOLA MullenLowe Brings Awareness to Child Abuse - Published on 11/29/2018
- IPG Brings Clean Water to Ethiopia - Published on 11/27/2018
- The Martin Agency and JFK Library Foundation Launch @JohnFKennedy - Published on 11/20/2018
- The Martin Agency and Land O’Lakes Thank Veterans for Their Service - Published on 11/15/2018
- R/GA Releases New Short Film for Love Has No Labels - Published on 11/14/2018
- IPG Leaders Participate in 3 % Conference - Published on 11/13/2018
- MullenLowe Open and Etihad Airways Create ‘Travel for Good’ Ramadan campaign - Published on 11/12/2018