Sports + Entertainment Breaks New Ground
On behalf of Bank or America’s (RED) initiative, Octagon quarterbacked the surprise World AIDS Day on December 1, 2014. The concert, in New York’s Times Square, created the new standard for sports and entertainment integration. The event was the latest milestone in a two-year partnership between Bank of America, (RED) and U2 in their efforts to raise awareness and funds for the global fight against AIDS.
Ratings Win - ESPN Monday Night Countdown, featuring the live performance, was the highest rated program that night.
Trophy Case - The live performers – U2, Chris Martin, Bruce Springsteen, Kanye West, and Carrie Underwood – have 76 Grammys among them.
$3MM in Donations - The following day, Giving Tuesday, achieved the most single-day donations since the campaign launched.
- IPG Hosts Ninth Annual Global Breakfast at Cannes Festival of Creativity - Published on 06/19/2019
- IPG Offices Mark Pride Month - Published on 06/18/2019
- 303 MullenLowe Focuses on Mental Health Awareness - Published on 06/18/2019
- New Program Promotes Gender Equality at Acxiom - Published on 06/17/2019
- Deutsch and Heinz Create ‘Smear' Campaign - Published on 06/13/2019
- Michael Roth Honored by the AEF - Published on 06/11/2019
- Deutsch and Taco Bell Launch Daren Criss ‘Movie’ for Return of Nacho Fries - Published on 06/10/2019
- IPG Named to S&P 500 ESG and S&P Global 1200 ESG - Published on 06/10/2019
- IPG Employees Discuss Pride and Mark Stonewall 50th - Published on 06/07/2019
- Cadreon Hosts Mental Health & Wellness Event - Published on 05/23/2019