Octagon Makes FIFA World Cup History

Record-Breaking Numbers:

• 6 official FIFA World Cup partner clients
• 500+ activations managed
• 2287 staff on the ground in Brazil
• 445K miles traveled by Octagon staff
• 97,000+ tickets managed
• 28,496 guests hosted
• 6M+ fan engagements

Octagon led J&J’s ground-breaking FIFA World Cup campaign as the event’s first-ever healthcare sponsor, driving awareness for the Johnson & Johnson master brand, individual product brands Band-Aid and Listerine and J&J’s CSR initiative Care Inspires Care.

Octagon managed all efforts for AB InBev’s 8th consecutive FIFA World Cup sponsorship, spearheading global brand platforms and creating impactful programs for 14 brands in 25 countries including Budweiser Man of the Match and Budweiser Hotel.

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