McCann Paris Fights Violence Against Women

McCann Paris partnered with Le Mouvement du Nid, a French organization that fights prostitution and provides aid to women who have been abused and trafficked. The idea: McCann created a fake escort service, "Girls of Paradise," that looks and feels like a real escort service. But when a client initiates contact, they see the real result of such transactions – the beaten, bloodied faces of the women.

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