Turning the World Oval

How did Mastercard grab the attention of rugby fans at the Rugby World Cup? We helped create Mastercard’s largest and most successful integrated sponsorship campaign ever. Together, we turned the world oval for #44daysofcrazy, creating unpredictable, inspiring and thrilling experiences for rugby fans everywhere. Although the experience lasted only 44 days, the impact lasted a lot longer, with increased card spending, increased transactions and a social reach of 145 million.

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