FCB Toronto Raises Awareness About Prostate Cancer Screenings

One in 8 Canadian men will be diagnosed with prostate cancer in their lifetime, making it the most common cancer in men. Eighty seven percent of Canadian men aged 35+ fear prostate cancer, yet less than half anticipate being tested in the next 12 months even though, when detected early, the survival rate can be over 90%. To raise awareness about prostate cancer screenings being easy and painless, one of Canada’s largest prostate non-profits, Prostate Cancer Canada, teamed up with FCB Toronto to create “The Parking Lot Prostate Exam.”

The campaign, which launched during the beginning of Prostate Awareness Week, placed stickers over the slot where people retrieve their daily parking passes. The stickers informed men that retrieving their parking pass was just as easy as getting their prostate checked. 

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