McCann New York Launches New Work to Prevent Gun Violence

In breaking new work for The Brady Campaign to Prevent Gun Violence, McCann New York has launched “Guns Don’t Kill People, Toddlers Do.” The Washington Post calls the campaign "shocking."

In a study released last week by the Associated Press and USA Today, it was reported that "deaths and injuries spike for children under 5, with 3-year-olds the most common shooters and victims among young children...with the vast majority of self-inflicted."

The information used in the ad is all based on fact, with headlines based on those that appeared in actual publications such as the Washington Post, Time, The New York Times and The Guardian.


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