The Martin Agency and Weber Shandwick Bring Ritz to the Super Bowl
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For the first time in its 90-year history, Ritz, the iconic Mondelēz International-owned cracker brand, aired a national commercial during the Super Bowl. Created by The Martin Agency with public relations support from Weber Shandwick, the 30-second ad features a quirky lineup of celebrities, including Aubrey Plaza, Michael Shannon and Bad Bunny, who express their inner saltiness at the fictional Ritz Salty Club in Utah’s salt flats. Aimed to captivate the Super Bowl audience and position Ritz as a serious contender in the salty snack world, the humorous campaign proves the brand to be “Loved by everyone, even the saltiest.”
With an immediate and impressive impact, the ad ranked among the top mentions in major media outlets, including #9 in The New York Times, #4 in Esquire, #2 in Billboard, and #5 in The Atlantic. Additionally, DraftKings named it the Best Super Bowl Commercial, marking Ritz’s Super Bowl debut as a resounding success and solidifying the brand’s growing presence in the salty snack market.
