Creative Commerce

Growing market share through innovative creative within and for commerce channels.

Your brand and products are unique, yet all of your competitors feel the same way about their own products. With everyone applying “best practices,” it can be tough to stand out. Plus, it’s never been easier for a competitor to launch a brand or product, which means the crowded market will only get more crowded. This is why organizations need to break down silos and bring brand and creative teams into the fold to drive innovation within, and for, commerce channels.

Unified Commerce

Optimizing ROI by orchestrating demand to drive the right audiences to destinations at the right time.

Customers expect your brand to show up consistently wherever they are, including channels that you own and those you don’t, such as social commerce, aggregators and affiliates, wholesalers, retailers, and marketplaces. The number of channels where you must manage your brand continues to grow, even as market sizes stagnate. That requires orchestration of your marketing and media efforts to show up consistently and harmoniously while also optimizing spend intelligently across activations.

Personal Commerce

Maximizing sales through experiences designed to empower customers to get what they want on their terms.

Shopping is not about what you’re selling. It’s about what your customers are buying. They expect you to reduce the friction to make it easier for them to get what they want, when and where they want it. Therefore, you must design with the customer in mind. And not just for a customer, but for all customers, to create an inclusive commerce experience. Listening intently to their wants, needs, and passions empowers them as individuals while helping them to make easy and confident decisions.

Connected Commerce

Enabling enterprise agility through a seamless ecosystem powered by data, intelligence, and automation.

Current systems, media activations, and creativity are often anchored to simple upgrades of yesterday’s mono-channel ideas, severely damaging profitability and longer-term business viability. This is why your customer-facing experiences, underlying architecture, and supporting operating model must be designed to create a seamless ecosystem that dynamically adapts to real-time signals from customers, competitors, and markets. This enables you to evolve with customer expectations and adapt to market disruptions and opportunities.

Who We Are

We are a global team of 1,000+ thinkers, creators, designers and unicorns drawn from across the IPG network. We work collaboratively in a truly orchestrated way to bring the four elements of Total Commerce together, ensuring commerce success for our clients.