Insights and Ideas to Help Modern Brands Thrive
Collective Intelligence curates expert perspectives that help brands win. Discover content and conversations about digital transformation, media innovations, generational shifts and more.LATEST POSTS
R/GA London unpacks the brand and business opportunities that the Metaverse brings to the Asia-Pacific region.
McCann Worldgroup’s Truth Central has launched a new research methodology called the Crisis Tracker, which aims to provide some guidance for brands on how to best respond to the unfolding crisis in Ukraine.
Emotion AI or affective computing refers to artificial intelligence that detects and interprets human emotional signals. IPG Health explores how healthcare marketers can dive in thoughtfully.
Every quarter, ITB releases a few key consumer and content trends, as well as highlights of the cultural changes in the influence landscape and what brands and influencers can do to meet those consumer expectations. With the demand for transparency in brands and collaboration among influencers increasing, pressure to grab attention is high among all content creators.
In this episode of CI Conversations, thought leaders from Huge, IPG Health, MullenLowe and R&C PMK talk about their experience attending SXSW 2022 and what the future may hold for hybrid events and the brands that want to activate there. We also discuss where the opportunities may lie for our clients in the metaverse, as well as how they might strategically leverage Web 3.0 and NFTs, in categories from healthcare to entertainment.
In Q1, MAGNA reduced its 2022 advertising spending growth expectation due to economic and geopolitical uncertainty.
About Collective Intelligence
Collective Intelligence works closely with strategists, planners, creatives, media and engagement professionals, delivering research and thought leadership that helps IPG and its agency partners put creativity and human connections at the center of their work.