Insights and Ideas to Help Modern Brands Thrive
Collective Intelligence curates expert perspectives that help brands win. Discover content and conversations about digital transformation, media innovations, generational shifts and more.LATEST POSTS
SXSW 2023 Clinical Equality Panel
In this SXSW panel led by IPG Health's Chief Medical Officer Sommer Bazuro, representatives from Google, Genentech, and Touch have a thought-provoking discussion on how technology companies can innovate to include those who are already being marginalized in clinical trials.
As IPG prepares to experience and present at this year’s SXSW 10-day festival, CI recaps content curated by intra-network agencies to help prepare for the knowledge-rich events to come.
Super Bowl 2023 Advertising: Fun, Creative Storytelling and Dogs
Ida Gronblom, Executive Creative Director at FCB New York, Maria Pazos, Group Planning Director at Carmichael Lynch, and Sam Chotiner, Executive Strategy Director at McCann, join CI Conversations host Jennifer Sain to discuss Super Bowl LVII, where ads embraced the irreverent, funny and fun.
Rebecca Roussell, Senior Vice President of DE&I Communications at Current Global, Danielle Cornejo Calhoun, Vice President of Inclusive Practices at Weber Shandwick, and Freddie Sheffield, Research Executive at Truth Central, McCann Worldgroup's Global Intelligence Unit, join CI Conversations host Jennifer Sain to discuss what it means to challenge our preconceptions of disability.
State of Play of Loyalty Programs
As brands seek to draw and retain customers, marketers must work to tighten the bonds of attachment.
Brand and Artist Partnerships: The CONVO with Elijah
FRUKT’s inaugural publication, The CONVO, co-edited by Elijah, London-based writer, DJ, artist manager, consultant, and co-founder of the iconic record label Butterz, is an insider’s view into the world of music and culture, new trends, artists, events and industry changes.
About Collective Intelligence
Collective Intelligence works closely with strategists, planners, creatives, media and engagement professionals, delivering research and thought leadership that helps IPG and its agency partners put creativity and human connections at the center of their work.