Collective Intelligence

Insights and Ideas to Help Modern Brands Thrive

Discover content and conversations about AI, customer experience, digital transformation, media innovations, generational shifts and more.


Collective Intelligence

The Impact of Misinformation on Brand Trust

14 April 2024

Zefr and MAGNA examine the impact of advertisements placed alongside misinformation, aiming to understand how the context of misleading or false information affects the effectiveness and perception of advertisements.

The Future of Collegiate Athletics

10 April 2024

Momentum’s latest Sports Pulse 2024 research takes a deep dive into the history of collegiate athletics and the potential impact of player unionization.

From Disruption to Opportunity: New Pathways to Profitable Growth for Consumer Brands

19 March 2024

IPG Commerce explores the major trends shaping the future of commerce for consumer brands and how to capitalize on them to win and grow.

Leading at the Intersections 2024

30 January 2024

Powell Tate’s Leading at the Intersections 2024 report provides insights on key issues that impact businesses across sectors. From geopolitics to AI, experts share perspectives on what to expect in 2024.

Outlook 2024: Downstream Effects

25 January 2024

IPG Media Lab rounds up the ideas that are changing the media landscape for the next few years, including new technologies, market forces, and shifts in consumer behavior.

Tech Moves Beyond Hype to Purpose at CES 2024

25 January 2024

Tina Allan, Global Chief Data & Intelligence Officer at FCB, and Adam Simon, SVP, Managing Director, IPG Media Lab, join CI Conversations host Jen Sain to discuss not only the latest tech innovations hitting the market, but also the digital trends that will drive advertising and marketing into the future.

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