Collective Intelligence

Insights and Ideas to Help Modern Brands Thrive

Collective Intelligence curates expert perspectives that help brands win. Discover content and conversations about digital transformation, media innovations, generational shifts and more.

LATEST POSTS

Collective Intelligence

Customer Experience Beyond the Metaverse

29 November 2022

Regardless of what form the metaverse takes, digital business models are evolving, and with them so are customers’ expectations. In the meantime, businesses of all stripes — including brick and mortar businesses — are seeing themselves as digital companies looking to build deep, direct customer relationships.

Voices on Misinformation

15 November 2022

MAGNA Media Trials, in collaboration with brand suitability leader Zefr, release a study that examines the impact of misinformation on consumers and brands.

Streaming Live Sports With Ads

11 November 2022

With Apple, Amazon, and Netflix all pursuing live sports content, advertisers gain a new window to reach cord-cutting households.

How Can Brands Lead the Sustainability Discussion?

08 November 2022

On the heels of NYC Climate Week 2022, Nadia Tuma-Weldon, EVP, Global Head of Thought Leadership, McCann Worldgroup, Truth Central and Jaclyn Kaminski, VP, Global Director of Sustainability, McCann Worldgroup join CI Conversations host Jennifer Sain to discuss sustainability from both the consumer and brand perspective.

Mental Wellness Can Be Key to a Healthy Campaign Strategy

03 November 2022

Consumers are showing greater loyalty to brands’ campaigns that authentically tackle mental health issues.

Innovation Keeps the Ad Market Moving

17 October 2022

MAGNA released its U.S. Advertising Forecast Update, finding that U.S. media owner’s advertising revenues grew by +11% to $151 billion in the first half of 2022.

About Collective Intelligence

Collective Intelligence works closely with strategists, planners, creatives, media and engagement professionals, delivering research and thought leadership that helps IPG and its agency partners put creativity and human connections at the center of their work.

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