Collective Intelligence
The Athlete’s Influence on Modern Sports Fans
Momentum Worldwide's Sport Pulse 2024 report examines the influence of the sports landscape in popular culture.
United Minds, part of the Weber Shandwick Collective, and KRC studied employees’ workplace goals and aspirations across generations.
The MAGNA Media Trials Team partnered with Acxiom to conduct a study to understand the performance of various types of data, including marketers’ first-party data, third-party data from aggregators like Acxiom, and the combination of both.
Where AI and Marketing Collide
Acxiom’s annual trends research uncovers insights into AI and customer experience, including five CX predictions for 2024.
OpenAI Announcements for Brand Marketers
Three must-know announcements for AI-curious brands from OpenAI’s first developer conference.
Winning the Next Wave of Sports Fans
In their latest piece of thought leadership, creative innovation company R/GA — alongside R/GA Ventures' Global Sport Venture Studio — identified how to connect with a new wave of sports fans: the On-Demand Fan.
About Collective Intelligence
Collective Intelligence works closely with strategists, planners, creatives, media and engagement professionals, delivering research and thought leadership that helps IPG and its agency partners put creativity and human connections at the center of their work.
