Collective Intelligence

Insights and Ideas to Help Modern Brands Thrive

Collective Intelligence curates expert perspectives that help brands win. Discover content and conversations about digital transformation, media innovations, generational shifts and more.

LATEST POSTS

Collective Intelligence

Global Employee Experience Amid the Great Resignation

26 October 2021

United Minds, a Weber Shandwick management consultancy, and KRC Research, set out to assess the key drivers of employee satisfaction, retention, and advocacy amid today’s unprecedented war for talent.  

The Power of Influence

14 October 2021

ITB highlights the cultural changes in the influence landscape and what brands and influencers can do to meet those consumer expectations. With the demand for transparency in brands and collaboration among influencers increasing, pressure to grab attention is high among all content creators.

The Benefits of Being a Super-Sustainable Business

30 September 2021

This FutureBrand report focuses on super-sustainability, looking at who’s leading and who’s struggling. They conclude that businesses of all kinds need to go beyond what we once thought would be enough to secure a shared, positive future.

US Advertising Forecast Shows Recovery in Full Swing

27 September 2021

The Q3 US Advertising Forecast analyzes the size and growth of net media owners' advertising revenues by format over the period of 1980-2025. The new growth forecast represents the strongest acceleration in 40 years and stands eight percentage points above the previous MAGNA forecast from June 2021.

The Diverging Futures of Social Platforms

25 September 2021

Richard Yao charts the development trajectory of major U.S. social media platforms and dissects what they mean for marketers.

The Uncertain Future of Movies

24 September 2021

The CI Presents series highlights some of the best podcasts from across the IPG network. In this episode, film critic Kyle Turner joins the Floor 9 podcast to discuss the future of the movie business.

About Collective Intelligence

Collective Intelligence works closely with strategists, planners, creatives, media and engagement professionals, delivering research and thought leadership that helps IPG and its agency partners put creativity and human connections at the center of their work.

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