Collective Intelligence
Octagon Launches F1 Fan Formula Study
Octagon’s “Fan Formula” research study explores the growing popularity of F1, fueled by new audiences, and provides insights into evolving fan engagement and future brand opportunities.
Golin Study Finds Consumers Expect Brands to Have a Voice During Elections
Golin Romania's EXPUS study reveals that consumers expect brands to engage on societal issues during elections while maintaining political neutrality.
Momentum Worldwide Releases Accessibility Study for Events
Momentum Worldwide highlights accessibility challenges faced by disabled individuals at large-scale events, offering actionable insights on improving inclusivity and the positive impact this can have on brands.
Momentum Worldwide Advocates for a ‘Business-to-Human’ Approach
Momentum Worldwide's "B2B Pulse" report reveals that brands must adopt a B2H (Business to Human) mindset to create human-centric business experiences that recognize attendees as unique individuals, not just business participants.
How to Maximize Year-Round Returns from Amazon
IPG Commerce released a new report, "Beyond Prime Day: How to Maximize Year-Round Returns from Amazon," which advises brands to adopt a year-round strategy to maintain success on the platform beyond major events like Prime Day.
Ahead of the 2024 U.S. elections, the campaigns are proving to be contentious and charged. It’s a challenging landscape for companies to navigate, especially as fundamental issues their stakeholders care about dominate the political, media and social discourse. To help businesses understand the risks related to the U.S. elections, The Weber Shandwick Collective surveyed American consumers and employees on the role of business in national elections.
