Collective Intelligence

Insights and Ideas to Help Modern Brands Thrive

Discover content and conversations about AI, customer experience, digital transformation, media innovations, generational shifts and more.

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Collective Intelligence

Momentum Reveals Wellness Insights for Brands

30 October 2024

Momentum Worldwide’s latest "We Know Experiences” mental wellness research examines why brands must prioritize mental wellness in their marketing strategies as consumer expectations evolve.

Unlocking Gen Z Insights and Strategies for India’s Future Market

24 October 2024

Weber Shandwick, Snapchat and BCG reveal how Indian Gen Z is reshaping the consumer landscape, offering strategies for marketers to engage this influential generation and unlock its economic potential.

Octagon Launches F1 Fan Formula Study

04 October 2024

Octagon’s “Fan Formula” research study explores the growing popularity of F1, fueled by new audiences, and provides insights into evolving fan engagement and future brand opportunities.

Golin Study Finds Consumers Expect Brands to Have a Voice During Elections

03 October 2024

Golin Romania's EXPUS study reveals that consumers expect brands to engage on societal issues during elections while maintaining political neutrality.

Momentum Worldwide Releases Accessibility Study for Events

02 October 2024

Momentum Worldwide highlights accessibility challenges faced by disabled individuals at large-scale events, offering actionable insights on improving inclusivity and the positive impact this can have on brands.

Jack Morton Report Reveals Consumer Preferences in a Post-ChatGPT Era

27 September 2024

Jack Morton’s “Experience Better / Insights” report reveals that nearly half of consumers would trade their data for an AI-driven brand experience, highlighting a shift in consumer behavior and trust in a post-ChatGPT landscape.

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