Collective Intelligence
Octagon Launches ‘Play Personas’
Octagon introduces "Play Personas," a proprietary tool featuring eight archetypes to help brands optimize sponsorship strategies and connect more effectively with sports and entertainment audiences.
Momentum Worldwide Releases Its Little Book of Trends 2025
Momentum Worldwide releases its "Little Book of Trends 2025" to help marketers leverage pivotal shifts, find innovative solutions, and stay relevant in our industry.
McCann Worldgroup Launches ‘Truth About Escapism’
McCann Worldgroup delves into the $9.7 trillion "Escape Economy," exploring the role of escapism in creativity, innovation and emotional release.
Momentum Reveals Wellness Insights for Brands
Momentum Worldwide’s latest "We Know Experiences” mental wellness research examines why brands must prioritize mental wellness in their marketing strategies as consumer expectations evolve.
Unlocking Gen Z Insights and Strategies for India’s Future Market
Weber Shandwick, Snapchat and BCG reveal how Indian Gen Z is reshaping the consumer landscape, offering strategies for marketers to engage this influential generation and unlock its economic potential.
Octagon Launches F1 Fan Formula Study
Octagon’s “Fan Formula” research study explores the growing popularity of F1, fueled by new audiences, and provides insights into evolving fan engagement and future brand opportunities.