Insights and Ideas to Help Modern Brands Thrive
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This episode features a conversation with Chris Denson from MullenLowe and IPG Media Lab’s Adam Simon about what they observed at CES 2022. They focus on implications for marketers across industries, as consumer behavior and our industry evolve in the light of COVID, environmental concerns and technological innovation.
From the rise of the metaverse to the democratization of healthcare, IPG Health leaders explore top trends and takeaways from CES 2022, and what they mean for the healthcare industry.
CES 2022 quickly had to become more of a virtual experience than originally planned. That spirit of innovation will underscore much of the technology innovations seen at this year’s event, giving marketers unique opportunities to make the most of our increasingly virtual world.
Jack Morton examines 15 trends that will have a major impact on brand experiences in 2022. According to the report, the future looks hopeful and hybrid as consumers begin to once again embrace in-person events, while also continuing to interact in the digital spaces that were necessitated by the pandemic.
Every quarter, ITB releases a few key consumer and content trends, as well as highlights of the cultural changes in the influence landscape and what brands and influencers can do to meet those consumer expectations. With the demand for transparency in brands and collaboration among influencers increasing, pressure to grab attention is high among all content creators.
The Global Advertising Forecast is a comprehensive picture of the market as it captures total net media owners’ ad revenues coming from national consumer brands’ spending and small, local, and direct advertisers through 2025. MAGNA predicts the global advertising market to grow over 12% and reach $795 billion in 2022.
About Collective Intelligence
Collective Intelligence works closely with strategists, planners, creatives, media and engagement professionals, delivering research and thought leadership that helps IPG and its agency partners put creativity and human connections at the center of their work.