Collective Intelligence

Insights and Ideas to Help Modern Brands Thrive

Collective Intelligence curates expert perspectives that help brands win. Discover content and conversations about digital transformation, media innovations, generational shifts and more.


Collective Intelligence

SXSW 2023 Clinical Equality Panel

16 March 2023

In this SXSW panel led by IPG Health's Chief Medical Officer Sommer Bazuro, representatives from Google, Genentech, and Touch have a thought-provoking discussion on how technology companies can innovate to include those who are already being marginalized in clinical trials.

Marketing Goes to SXSW 2023

10 March 2023

As IPG prepares to experience and present at this year’s SXSW 10-day festival, CI recaps content curated by intra-network agencies to help prepare for the knowledge-rich events to come.

Super Bowl 2023 Advertising: Fun, Creative Storytelling and Dogs

02 March 2023

Ida Gronblom, Executive Creative Director at FCB New York, Maria Pazos, Group Planning Director at Carmichael Lynch, and Sam Chotiner, Executive Strategy Director at McCann, join CI Conversations host Jennifer Sain to discuss Super Bowl LVII, where ads embraced the irreverent, funny and fun.

Making Sense of Disability

28 February 2023

Rebecca Roussell, Senior Vice President of DE&I Communications at Current Global, Danielle Cornejo Calhoun, Vice President of Inclusive Practices at Weber Shandwick, and Freddie Sheffield, Research Executive at Truth Central, McCann Worldgroup's Global Intelligence Unit, join CI Conversations host Jennifer Sain to discuss what it means to challenge our preconceptions of disability.

State of Play of Loyalty Programs

17 February 2023

As brands seek to draw and retain customers, marketers must work to tighten the bonds of attachment.

Brand and Artist Partnerships: The CONVO with Elijah

16 February 2023

FRUKT’s inaugural publication, The CONVO, co-edited by Elijah, London-based writer, DJ, artist manager, consultant, and co-founder of the iconic record label Butterz, is an insider’s view into the world of music and culture, new trends, artists, events and industry changes.

About Collective Intelligence

Collective Intelligence works closely with strategists, planners, creatives, media and engagement professionals, delivering research and thought leadership that helps IPG and its agency partners put creativity and human connections at the center of their work.

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