Momentum Worldwide's "B2B Pulse" report reveals that brands must adopt a B2H (Business to Human) mindset to create human-centric business experiences that recognize attendees as unique individuals, not just business participants.

IPG Commerce released a new report, "Beyond Prime Day: How to Maximize Year-Round Returns from Amazon," which advises brands to adopt a year-round strategy to maintain success on the platform beyond major events like Prime Day.

Ahead of the 2024 U.S. elections, the campaigns are proving to be contentious and charged. It’s a challenging landscape for companies to navigate, especially as fundamental issues their stakeholders care about dominate the political, media and social discourse. To help businesses understand the risks related to the U.S. elections, The Weber Shandwick Collective surveyed American consumers and employees on the role of business in national elections.

Jack Morton’s Cannes Lions 2024 Trends Report delves into the significant patterns shaping marketing, culture and brand experiences. From the transformative influence of AI in advertising to the profound effects of DEI efforts, this report highlights the festival's most thought-provoking conversations and award-winning concepts.

United Minds has unveiled the latest research in its series, Employees Rising: Advocacy, Activism, Agency. The research not only reflects on a decade of evolving employee engagement trends, but also provides actionable insights to help organizations thrive in the ever-changing landscape of workplace dynamics.

A new study from Momentum Worldwide reveals the struggles and desires of Generation Z. Set to comprise over a quarter of the workforce by 2025, Gen Z longs for authentic connections despite their digital presence.