Insights and Ideas to Help Modern Brands Thrive
Collective Intelligence curates expert perspectives that help brands win. Discover content and conversations about digital transformation, media innovations, generational shifts and more.LATEST POSTS
United Minds, a Weber Shandwick management consultancy, and KRC Research, set out to assess the key drivers of employee satisfaction, retention, and advocacy amid today’s unprecedented war for talent.
ITB highlights the cultural changes in the influence landscape and what brands and influencers can do to meet those consumer expectations. With the demand for transparency in brands and collaboration among influencers increasing, pressure to grab attention is high among all content creators.
This FutureBrand report focuses on super-sustainability, looking at who’s leading and who’s struggling. They conclude that businesses of all kinds need to go beyond what we once thought would be enough to secure a shared, positive future.
The Q3 US Advertising Forecast analyzes the size and growth of net media owners' advertising revenues by format over the period of 1980-2025. The new growth forecast represents the strongest acceleration in 40 years and stands eight percentage points above the previous MAGNA forecast from June 2021.
Richard Yao charts the development trajectory of major U.S. social media platforms and dissects what they mean for marketers.
The CI Presents series highlights some of the best podcasts from across the IPG network. In this episode, film critic Kyle Turner joins the Floor 9 podcast to discuss the future of the movie business.
About Collective Intelligence
Collective Intelligence works closely with strategists, planners, creatives, media and engagement professionals, delivering research and thought leadership that helps IPG and its agency partners put creativity and human connections at the center of their work.