Collective Intelligence

Insights and Ideas to Help Modern Brands Thrive

Discover content and conversations about AI, customer experience, digital transformation, media innovations, generational shifts and more.


Collective Intelligence

United Minds Examines Employee Activism and Advocacy

01 July 2024

United Minds has unveiled the latest research in its series, Employees Rising: Advocacy, Activism, Agency. The research not only reflects on a decade of evolving employee engagement trends, but also provides actionable insights to help organizations thrive in the ever-changing landscape of workplace dynamics.

Momentum Study Reveals Struggles and Desires of Gen Z

27 June 2024

A new study from Momentum Worldwide reveals the struggles and desires of Generation Z. Set to comprise over a quarter of the workforce by 2025, Gen Z longs for authentic connections despite their digital presence.

The FutureBrand Consumer Index 2024

13 June 2024

For a quarter of a century, FutureBrand has studied market opportunities and challenges impacting brands. The first-ever FutureBrand Consumer Index takes a deeper look at 100 undeniably everyday U.S. CPG brands and where they achieve – and lack — consumer relevance.

MullenLowe Romania Launches the Mpathy Index

11 June 2024

MullenLowe Romania has launched the Mpathy Index, a unique proprietary tool on the local market, developed with the support of Path and iSense Solutions. Unveiled on National Empathy Day, the Mpathy Index is designed to map the relationship between empathy and brand performance and analyze Romanian consumer perceptions of brands, attributing various levels of empathy to them.

We Know Experiences

30 May 2024

Momentum Worldwide introduces We Know Experiences, the latest addition to its global research series. This installment dives deep into the evolving landscape of experiential marketing, offering the third wave of data collected over a decade of rich insights.

The Truth About Singapore

09 May 2024

The Truth About Singapore from McCann Worldgroup’s Truth Central is a large-scale, future-facing study that dives into the key economic, social and consumer trends that will shape tomorrow’s Singapore, and what that means for leaders, brands and businesses.

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