Collective Intelligence

Insights and Ideas to Help Modern Brands Thrive

Collective Intelligence curates expert perspectives that help brands win. Discover content and conversations about digital transformation, media innovations, generational shifts and more.

LATEST POSTS

Collective Intelligence

MAGNA and Rogers & Cowan PMK Break Down 2022 Upfronts

04 August 2022

MAGNA’s Brian Hughes and Rogers & Cowan PMK’s Lisa Vu talk about the data and discussion presented at this year’s Upfronts, where the conversation steered away from traditional and pivoted to an exciting if still-evolving future in TV.

Transforming Emotion into Experience

27 July 2022

As a new model of consumer engagement emerges in the post-pandemic area, it’s time to redefine how we measure impact in retail spaces.

WE KNOW Metaverse

26 July 2022

Momentum’s latest metaverse research reveals that visitors find the metaverse more inclusive than real life.

Brand Relationship Design

25 July 2022

R/GA’s study, "Brand Relationship Design: Why Confidence Building Experiences Keep Customers Satisfied," examines proven strategies for developing satisfied and confident long-term customers.

Diversity, Equity and Inclusion at Cannes 2022 and Beyond

22 July 2022

McCann Worldgroup’s Laura Simpson and Singleton Beato talk about the rich and nuanced findings of McCann Truth Central’s latest "Truth About Diversity" study, which they presented during the IPG Equity Breakfast in Cannes. The conversation covers best business practices, challenges and opportunities for marketers, and what today’s diverse audience wants.

How to Harness Shoppable Video

21 July 2022

The YouTube and Shopify partnership offers new marketing opportunities.

About Collective Intelligence

Collective Intelligence works closely with strategists, planners, creatives, media and engagement professionals, delivering research and thought leadership that helps IPG and its agency partners put creativity and human connections at the center of their work.

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