Collective Intelligence

Insights and Ideas to Help Modern Brands Thrive

Discover content and conversations about AI, customer experience, digital transformation, media innovations, generational shifts and more.

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Collective Intelligence

Octagon Launches ‘Play Personas’

24 January 2025

Octagon introduces "Play Personas," a proprietary tool featuring eight archetypes to help brands optimize sponsorship strategies and connect more effectively with sports and entertainment audiences.

Momentum Worldwide Releases Its Little Book of Trends 2025

16 January 2025

Momentum Worldwide releases its "Little Book of Trends 2025" to help marketers leverage pivotal shifts, find innovative solutions, and stay relevant in our industry.

McCann Worldgroup Launches ‘Truth About Escapism’

14 January 2025

McCann Worldgroup delves into the $9.7 trillion "Escape Economy," exploring the role of escapism in creativity, innovation and emotional release.

Momentum Reveals Wellness Insights for Brands

30 October 2024

Momentum Worldwide’s latest "We Know Experiences” mental wellness research examines why brands must prioritize mental wellness in their marketing strategies as consumer expectations evolve.

Unlocking Gen Z Insights and Strategies for India’s Future Market

24 October 2024

Weber Shandwick, Snapchat and BCG reveal how Indian Gen Z is reshaping the consumer landscape, offering strategies for marketers to engage this influential generation and unlock its economic potential.

Octagon Launches F1 Fan Formula Study

04 October 2024

Octagon’s “Fan Formula” research study explores the growing popularity of F1, fueled by new audiences, and provides insights into evolving fan engagement and future brand opportunities.

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