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In response to the ongoing crisis in Lebanon, where over 1.3 million people — mostly women and children — have been displaced, Puck is proud to introduce “Recipe for Change,” a new initiative designed to provide long-term financial support and empowerment for affected families.
Known as a trusted brand across the Middle East and as a long-standing ally to mothers, Puck is leveraging its platform to uplift communities during one of their most challenging times. Created by FP7 McCann and launched during Ramadan, “Recipe for Change” extends beyond the traditional Ramadan campaign, operating as a sustainable initiative that transforms treasured, generational family recipes into market-ready dishes for chefs across the region to feature on their menus.
In addition to honoring the legacy of Lebanese mothers, the initiative offers a meaningful source of financial support for families affected by the crisis. Each featured recipe — from Amani’s Special Spinach Fatayer to Fidaa’s Special Cheese Ma’amoul — is more than just a dish; it’s a cherished family tradition that tells a story of resilience and hope. By enjoying these meals, diners are not only tasting the flavors of Lebanon, they’re also joining a movement that connects communities and rebuilds lives, one recipe at a time.
