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KAYAK, the world’s leading travel search engine, has launched the latest installment of its “Go See For Yourself” brand platform, developed in partnership with McCann Manchester.
The campaign features two hero spots featuring Booksy, KAYAK’s in-app “spokes-button,” helping two holidaymakers, Mika and Sue, plan their trips. While Mika is tempted by buffet breakfasts as he plans a trip to Morocco, Sue dreams of beachside strolls on her Mallorca getaway. With Booksy’s guidance, both can effortlessly secure the holidays that suit them best via the KAYAK app.
Supporting the hero spots are a series of relatable 20-second videos that show how KAYAK makes holiday planning easy and stress-free, along with TV ads that raise awareness and build momentum for the “Go See For Yourself” platform.
