The Martin Agency and Weber Shandwick Launch OREO x REESE’S Mashup
01 September 2025
Companies
Capabilities
With creative and PR support from The Martin Agency and Weber Shandwick, OREO and REESE’S have teamed up for the long-awaited OREO x REESE’S mashup.
Titled “You Asked For It,” the campaign delivers on years of passionate fan demand — especially from Gen Z, who had been combining OREO cookies and REESE’S Peanut Butter Cups on social media — by finally launching the OREO x REESE’S mashup in 2025.
To amplify the launch, The Martin Agency and Weber Shandwick secured a last-minute YouTube masthead buy timed with the New Heights podcast episode featuring Taylor Swift, which generated over 407 million collective views. The effort underscores both brands’ commitment to listening to fans and creating joyful, culture-driven snacking experiences.
