Open Architecture

We seamlessly connect and integrate the best IPG resources for our clients.

Open Architecture

Open Architecture offers advertising and marketing solutions and strategies customized to meet each of our clients’ needs. IPG brings together experts across our world-class companies in creative, data, design, digital, marketing, media, production, public relations, and strategy. Open Architecture provides single management solutions to multidisciplinary teams and leverages consulting and advisory services to ensure we efficiently drive business results for our clients. Open Architecture is fueled by our 50,000+ talented people around the world to create the right solution for every client.

Every Open Architecture solution begins with our extraordinary people and unlocking their individual potential to drive client business forward. Open Architecture is designed to transform marketing by putting creativity and human connections at the center.

People want to be part of a company with a strong culture and unique value proposition that aligns with their own. People need to be part of a culture that feels right for them, an environment that they can trust. That is why IPG believes in the power of our agency brands and why we invest behind them. This belief means we drive the highest levels of industry recognition and we are able to attract and retain talent who want to develop their careers with us.

Our job is to nurture our people and create a place in which they can thrive. As a client-centric holding company, we see our key role as supporting and investing in our company brands so they can produce the best work for our clients.

IPG is in a preeminent position to help brands reach consumers in highly efficient and relevant ways. Our recent investments in data science have unlocked the power of data-fueled creativity and high-value audiences. Our company can unite data with creativity to deliver advertising that is valued by consumers and valuable for brands. We continually leverage data to test, learn, and optimize our work.

We believe Open Architecture, coupled with a differentiated culture and strategy, has helped make us the preferred partner for clients.