303 MullenLowe worked with the Foundation for Alcohol Research and Education (FARE) to create Australia’s first national campaign explaining the risks of drinking alcohol during every stage of pregnancy.

The “Every Moment Matters” campaign aims to address mixed messages that people often receive about alcohol and pregnancy by reminding them that any amount of alcohol they drink, their baby will drink too – even in early phases. The campaign was funded by the Australian Government Department of Health.

Spearheaded by 15- and 30-second videos, “Every Moment Matters” will be shown nationally across television, radio, online audio, digital, outdoor, social, and native advertising channels.