Air Canada is embracing the magic of the holiday season with a spot that provides an imaginative take on bringing people together despite the seemingly insurmountable distance between them.
Created by FCB Canada in partnership with Stoopid Buddy Stoodios, “Tis the Season to Believe” marks a return to storytelling for Air Canada as the airline finds ways to emotionally connect with those who haven’t been able to travel in nearly two years. In highlighting the significance of togetherness, the story follows the budding romance between two strangers who are separated by their glass snow globes.
“This year’s holiday brand spot, ‘Tis the Season to Believe,’ was inspired by the universally shared experiences and emotions felt over the course of the pandemic. But this piece is also inspired by the resilience and power of love and determination that has brought us back together,” said Andy Shibata, Vice President, Brand, Air Canada.
The spot will be shared in multiple forms, including an extended version for Air Canada’s owned channels, and will be shown across television, film, social media, and digital platforms.