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In their highly anticipated ‘A Christmas Carrot,’ Aldi and McCann UK repurpose the timeless Dickensian tale of “A Christmas Carol” to reflect the journey of Ebanana Scrooge, a Christmas-loathing banana who relearns the joys of the holiday season through an adventure with fan-favorite, Kevin the Carrot.
The animated Yuletide story introduces viewers to a medley of new fruit and vegetable characters, including Tiny Tom, Peas, Kevin’s Dickensian-style family, and Marcus Radishford, a radish who is voiced by the England striker Marcus Rashford.
Aldi’s charming Christmas spot is part of a seasonal campaign to provide 1.8 million meals to families in need across the United Kingdom. In an effort to achieve this goal, Aldi is working with Neighbourly, a platform that links businesses to charitable organizations in local communities, to donate its surplus food to vulnerable communities.
