Aldi and McCann UK Launch “A Christmas Carrot”

30 November 2021


In their highly anticipated ‘A Christmas Carrot,’ Aldi and McCann UK repurpose the timeless Dickensian tale of “A Christmas Carol” to reflect the journey of Ebanana Scrooge, a Christmas-loathing banana who relearns the joys of the holiday season through an adventure with fan-favorite, Kevin the Carrot.

The animated Yuletide story introduces viewers to a medley of new fruit and vegetable characters, including Tiny Tom, Peas, Kevin’s Dickensian-style family, and Marcus Radishford, a radish who is voiced by the England striker Marcus Rashford.

Aldi’s charming Christmas spot is part of a seasonal campaign to provide 1.8 million meals to families in need across the United Kingdom. In an effort to achieve this goal, Aldi is working with Neighbourly, a platform that links businesses to charitable organizations in local communities, to donate its surplus food to vulnerable communities.

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