Fatherhood.gov has a simple goal. To encourage dads to spend time with their kids. Studies show that kids with involved fathers are healthier, do better in school, and are generally just happier kids. Through our work, we have always tried to demonstrate just how easy it is for dads to be a part of their kid’s lives. This year, we chose to encourage dads to dance.
Broadcast, web content, OOH and print were created. Influencers ranging from WWE dads, to NASCAR dads jumped on board with user- generated videos. To date, the campaign has received more than $22.8 million in donated media, and 14 major media outlets, including Esquire, Parents.com, and Good Morning America have featured it.