In partnership with the National Park Foundation’s Outdoor Exploration and ParkVenture initiatives, Carmichael Lynch and Subaru’s campaign, “A Beautiful Silence,” highlights the significance of accessibility in outdoor recreation.
Starring Emmy-nominated 10-year-old deaf actor Kevionn Woodward, the campaign follows Woodward and his father on a uniquely sensory and emotional journey to the base of the thundering Yosemite Falls. While capturing the dependability of the new Subaru Forester Wilderness, the campaign illustrates how the brand’s vehicles can facilitate these cherished moments and bring generations together.
Subaru’s partnership with the National Park Foundation’s Outdoor Exploration and ParkVenture initiatives demonstrates its commitment to accessible recreation by focusing on increasing engagement among marginalized communities with limited access to parks, public lands and outdoor recreation.
“The outdoors are for everyone, and whether it’s a trip to a national park or a walk in the woods, we believe everyone should have the opportunity to experience its beauty,” said Alan Bethke, Senior Vice President of Marketing at Subaru of America. “Through our partnership with the National Park Foundation and our commitment to making safe and capable vehicles like the Forester Wilderness, we’re hoping that even more people will be inspired to explore the wonders of nature, just like the father and son in our new creative.”
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