Chevrolet’s EVs are for ‘Everyone, Everywhere’
Featuring Fleetwood Mac’s timeless hit “Everywhere,” Commonwealth//McCann and Chevrolet’s latest campaign is shining a spotlight on the versatility of the company’s electric vehicles.
The campaign, which is part of a greater effort to position Chevy and parent company General Motors as the universal provider of EVs, showcases Chevrolet’s new electric vehicle lineup and communicates themes of accessibility, optimism, and range.
To reach younger audiences, Chevrolet is tapping influencers to present the brand’s EVs in an authentic, digestible light. Beyond the large-scale social media plan and TV buy, the campaign extends to include integrations across media and AR channels as well.
Read more in Ad Age…