Timeless themes of nostalgia, love, and community are at the forefront of Chevy and Commonwealth//McCann’s latest “Holiday Ride.” The four-minute spot follows the heartfelt journey of a widower as he mourns his late wife and reflects on the joyful yet somber memories they created in his 1966 Chevy Impala.
Based on a true story, Commonwealth//McCann teamed up with Academy Award winners Tom Hopper, Director; Claudio Miranda, Director of Photography; and Rachel Portman, Composer to tell the story of love, redemption, and restoration. Because the greatest gift anyone can ever give is joy.
“This holiday ad captures the type of poignant stories that only Chevrolet can tell. This is a love story—for a car, a family, and the spirit of a community that brings it all together,” said Steve Majoros, VP of Chevrolet Marketing.