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Air Canada continues its tradition of spreading holiday cheer with the release of its latest festive spot created in collaboration with FCB Canada. Titled “Once Upon a Tree,” the campaign tells the heartwarming story of two nutcracker bears separated by a Christmas tree. Determined to reunite, the bears embark on a whimsical journey that includes zip-lining along lights and toppling a gingerbread house — symbolic of the heroic efforts made to bring families and friends together during the holiday season.
FCB Canada led the strategy and creative components, developing various durations for in-flight entertainment, television, social media, and cinemas across Canada.
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