Christmas Ornaments Reunite in Air Canada Holiday Ad from FCB

20 December 2023


Air Canada continues its tradition of spreading holiday cheer with the release of its latest festive spot created in collaboration with FCB Canada. Titled “Once Upon a Tree,” the campaign tells the heartwarming story of two nutcracker bears separated by a Christmas tree. Determined to reunite, the bears embark on a whimsical journey that includes zip-lining along lights and toppling a gingerbread house — symbolic of the heroic efforts made to bring families and friends together during the holiday season.

FCB Canada led the strategy and creative components, developing various durations for in-flight entertainment, television, social media, and cinemas across Canada.

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