In years past, Chevy asked customers to “See the USA in Your Chevrolet” after World War II, and then exclaimed that Chevrolet is as American as “baseball, hot dogs and apple pie.” In the ’90s, Chevy remained the heartbeat of America, just “Like a Rock.”
Since 2013, Chevy has continued to “Find New Roads” with customers and as a company. Each of these taglines weren’t just a battle cry for the times, but also an acknowledgment of customers and what they’re going through.
Chevy is once again adjusting its tagline to reflect today’s atmosphere and what customers are experiencing. This new tagline, “Together let’s drive,” developed by Commonwealth//McCann, will be a foundation for the brand moving forward.
Read more in Ad Age…