When it comes to the COVID-19 vaccine, people often feel pressure to pick a side. In their campaign film “Do It For Me,” Deutsch LA and the Ad Council bring together pairs of people who know and deeply care about one another – one pro-vaccine and one vaccine-hesitant – as they discuss how they feel about getting vaccinated.
The film captures the pairs’ interactions as they discuss their differing viewpoints. Each conversation is unique but starts from a place of love and empathy. The film’s closing message, “Let’s make an informed decision. Together.” underscores the importance of hearing each other out with mutual respect.