DeVries Global Supports First Purpose Campaign for No7 Beauty
DeVries Global is supporting No7 beauty brand’s first purpose campaign in the U.S. called No7 Unstoppable Together with the “SHEcovery” as the brand’s first priority. During the pandemic, four times more women have left the workforce; and, in December alone, all jobs were lost by women. The “SHEcession” is happening as women are still primary caregivers and hold the majority of service sector jobs. DeVries Global led media relations and influencer strategy, partnering with IPG’s ITB to secure talent. To help raise awareness, use #unstoppabletogether to share the No7 Unstoppable Together film and/or sign up for the No7 Unstoppable Together Job Summit on February 24th at No7Beauty.com/Unstoppable.