for Canon
for Canon

FCB and FCBX Debut Canon’s AMLOS

04 January 2022

Companies

At CES 2022, Canon, FCB, and FCBX teamed up with actor, producer and HitRecord founder Joseph Gordon-Levitt to debut Canon’s latest collaborative work system AMLOS (Activate My Line of Sight).

During the span of four days, CES attendees experienced a virtual writers room as Joseph Gordon-Levitt and Emmy Award®-winning writers Edward Jesse and Toff Mazery utilized Canon’s AMLOS system to brainstorm film concepts, create characters, and develop an original short film.

“Never have we depended more on technology to connect with our loved ones, friends and co-workers than in the last year and a half,” said Kim DeNapoli, EVP, Head of FCBX. “So, it is a natural reflex for tech brands to lean into that at this year’s CES, and to bring forward innovations that help us feel closer together.” Read more in Little Black Book.