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FCB Canada has launched its latest campaign for the Canadian Down Syndrome Society (CDSS), entitled “Endangered Syndrome.”
In the U.S. and some other countries, there have been 30% fewer people born with Down syndrome than projected, and in a few countries, that number is approaching zero. Because of this, the Down syndrome community has less of a voice in the world today, resulting in a lack of housing, education and funding for a community that desperately needs support. CDSS is applying to the International Union for the Conservation of Nature (IUCN), the organization that manages the Red List of Threatened Species, to have people with Down syndrome become the first humans to ever be included on the list, in an effort to advocate for similar kinds of funding, protections, government intervention and public awareness that other species on the endangered list receive.
“Endangered Syndrome” is The Canadian Down Syndrome Society’s latest campaign launched in support of the community. It follows the globally awarded and highly acclaimed “Down Syndrome Answers” and “Anything But Sorry” initiatives launched in 2016 and 2017.
