FCB has always been committed to incorporating diversity, equality and inclusion into its creative work and culture. As one of the first creative networks to make unconscious bias training mandatory nearly five years ago, and one of the first to create inclusion councils in each office, FCB continues to strive to make sure every voice is heard within the agency and the industry.
Cindy Augustine, Global Chief Talent Officer, Vita M. Harris, Chief Strategy Officer, Global and Holly Brittingham, SVP of Global Talent & Organizational Development, worked cross functionally to create a detailed, unique process for the network’s anti-racism efforts that includes detailed actions on three fronts: workforce, workplace and the creative work.
The network holds both its employees and managers accountable for creating universal cultural competence. It also uses the 4/5/6 scale to ensure work is both provocative and enduring, and has implemented a first-of-its-kind process to mitigate the negative impacts of unconscious bias in their creative.
Read more about how FCB is building consistency into its inclusive, anti-racist culture.