for GMHC

FCB Health NY and GMHC Fight Vaccine Hesitancy with ‘Ms. Information’

25 August 2021

After the initial rollout of COVID-19 vaccines, research showed that over half of all LGBTQ+ adults were vaccine-hesitant due to misinformation and mistrust in the healthcare system that largely neglected them in the past. FCB NY partnered with GMHC for a campaign to turn heads and change minds.

Vaccinista “Ms. Information” was born to serve up facts about the vaccine, using honesty and humor to overcome misinformation and convince skeptics to get vaccinated. Ms. Information was featured in Adweek, appeared as a guest on the Out of Patients Podcast with Matthew Zackary, and can be found on Instagram, TikTok, Twitter, and Facebook. Visit TheRealMsInformation.com to learn more.