FCB Inferno Shows Dads How ‘It All Starts Here’

05 October 2018


Building on the success of their “Together #WePlayStrong” campaign for UEFA ,  which encourages girls to play football, FCB Inferno’s new 30-second ad is aimed at fathers of daughters across Europe. It is designed to shift their perception about girls and women playing football and, ultimately, encourage them to promote the game to their daughters. It helps dads to realize that they can facilitate their daughters’ relationship with football, and that there are lots of ways they can encourage and support their daughters’ participation in the game.

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