FCB Inferno launched “ENOUGH – Violence Against Women and Girls,” the second phase of a multi-year national communications campaign for the Home Office. Delivering on a key commitment of the Home Office’s Tackling Violence Against Women and Girls (VAWG) strategy, the latest work arms the public with a range of safe intervention behaviors, seeking to disrupt the harassment and abuse of women and girls and to send a clear message to perpetrators that inappropriate behavior will not be tolerated.
Conveying a sense of allyship and togetherness was pivotal to the creation of the campaign, which emphasizes that we all have the power to stop violence against women and girls. To mobilize bystanders, “ENOUGH” draws on locations where women are most commonly harassed and provides a variety of safe and tangible actions the public can take to stop the abusive behavior. The campaign creates a new norm by giving the public, not just women and girls, the knowledge to act against inappropriate behavior and to apply social pressure to perpetrators.
The campaign ran across TVC, OOH and Contextual Media and was developed with an advisory group comprising over 30 voluntary sector organizations, survivors and academics who have given their expert insight and advice.