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FCB London has launched an engaging customer and creator social activation for Intuit QuickBooks titled “Power Your Possible.” The campaign, which debuted online, features six hero films showcasing real-life business owners who have used Intuit QuickBooks to drive their success and turn their dreams into reality.
One of the spots, “Gabs and Charley,” follows two young football bloggers struggling to upload a social media post. After one of them throws a football in frustration, the words “Power Your Possible” appear on-screen, transporting the pair to a live interview with star footballers, including Jarrod Bowen of England and West Ham, who catches the ball. Another film, “Utter Waffle,” depicts a bored-looking couple running a mobile waffle truck. As the man pours waffle batter into an iron and the woman types into a calculator, the words “Power Your Possible” again appear on the screen, and the two are suddenly in a trendy brick-and-mortar restaurant serving up gourmet waffles. The message of the campaign is simple: with help from Intuit QuickBooks, business owners can turn their boldest ambitions into reality.
“‘Power Your Possible’ is all about attitude,” says Ben Perez Usher, Creative Director at FCB London. “You start a business for a reason, and we wanted to show that if you use Intuit QuickBooks, you’ll get to whatever your possible is, quicker.”
