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Created by FCB Malaysia, RHB Bank’s latest Deepavali film “The Inner Light” chronicles the heartfelt and formative story of Dr. Nisha Thayananthan, a frontline medical doctor who further doubles as Miss Earth Malaysia. While seamlessly weaving together two critical periods from her life, the film follows Dr. Nisha’s journey as she learns to embrace her inner beauty through selfless acts of kindness.
Beyond a coming-of-age story, “The Inner Light” pays tribute to the indelible efforts of healthcare workers who have played a critical role in the fight against COVID-19.
The campaign was featured across RHB Bank’s social and digital channels in conjunction with Deepavali.