FCB Malaysia Highlights Waste Management in a True Story for RHB Bank

02 February 2022


In their latest film “A Spark for Change,” FCB Malaysia and RHB Bank tell the true story of 10 children from Teluk Intan, Malaysia. The small fishing village faces a waste crisis, due in part to the residents’ improper management of litter. Upset by the inaction of other community members, a 10-year-old boy rallies a group of friends to clean up the entire village, inspiring all of the villagers to be more mindful of their waste and litter.

Through a heartfelt story told from the perspective of the young boy’s father, the film humanizes the crucial issue of waste management, and highlights the positive impact of a small spark of action.

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