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FCB and Cottonelle have been working on an idea to turn a negative around toilet paper into a positive by launching #ShareASquare: a program that encourages people who have plenty of toilet paper to give their extra rolls to those in their community who need it, while Cottonelle works to restock America’s shelves. This social media campaign is on Instagram and Facebook. Cottonelle is also encouraging people to “share a square” with their own social networks to show that there is no shortage of kindness in the world right now – while also reminding people to stay safe and keep to social distancing guidelines as they are able to help others.
