MBSB Bank and Mediabrands Content Studio (MBCS) release a heart-warming film titled “Sejauh manakah…” to commemorate the celebrations of National Day and Malaysia Day 2022. The film, which translates to “how far,” is a social experiment to observe how far people go to help a stranger.
Kevin Le, Executive Creative Director of MBCS said, “We are pleased to undertake this project with MBSB Bank as we wanted to see if our enthusiastic Malaysian spirit still lives on against this backdrop of increased traffic and other challenges we are facing as Malaysians, post-lockdown. While most were preoccupied with their own lives and let the moment go by, we were touched by the number of genuine strangers who dropped their own tasks to help out.”
“Sejauh manakah…” takes viewers through popular areas in the Klang Valley including Klang, Shah Alam, Petaling Jaya, Chinatown, Dataran Merdeka and other landmark areas in the city.