Financial Times and The Brooklyn Brothers Launch “Letters to This New World”
As the world emerges from a global pandemic, “Letters to This New World” encourages public reflection on life before and after COVID-19, and hopes to give a voice to the lessons learned. Launched by the Financial Times and The Brooklyn Brothers, the campaign captures the present-day moment where there is a feeling of positivity, some elements of control, and the opportunity to make sense of the impact that an individual can have on the world.
The initiative features a series of hard-hitting open letters from Financial Times journalists and external commentators addressing the pressing issues that will shape the human story in the years to come – from climate change to cryptocurrencies. The campaign will run across the FT’s own print and online editions, along with digital, audio, cinema, and out of home, across the UK, US, EMEA, and APAC.