FutureBrand Index 2021 Released

01 September 2021


The FutureBrand Index is a global perception study that reorders PwC’s Global Top 100 Companies by Market Capitalisation on perception strength rather than financial strength, offering a unique insight into how future-proof the world’s most prominent companies actually are. Now in its seventh year, the FutureBrand Index is based on rigorous research with a global sample of over 3,000 informed professionals.

Our prior reports have conclusively demonstrated that the organizations which lead the FutureBrand Index have a measurable competitive advantage, in part due to their standing on national and international stages. Time and time again, the FutureBrand Index reveals that financial strength does not necessarily translate into perception strength and that, as a result, our findings can often be surprising.

Read the full report here.