FutureBrand has launched a new campaign, #TooCloseforCovid, to help reinforce key social distancing guidelines in ways that reduce anxiety and confusion. After all, who knows how far two meters really is?
The timely launch follows government announcements from around the world that lockdown restrictions will gradually start to ease and aims to support both individuals and businesses as they navigate new ways to work, socialize, exercise and shop.
The initiative seeks to reinforce responsible distancing behavior by borrowing from the world of car bumper stickers with the playful slogan “If you can read this, you’re too close for COVID.” Using a font size of 16 – the minimum for a distance of 2-metres – across a range of specially designed T-shirts and pin-badges, the aim is to encourage the public to stay engaged in social distancing and play their part in continuing to protect their community.
T-shirts can be purchased here, and all profits raised from purchases will be donated to charities supporting health workers and those affected by COVID-19.