General Motors’ “Everybody In” campaign serves as a call-to-action to join a movement toward the mass adoption of electric vehicles. The advertising campaign, led by McCann Worldgroup and Weber Shandwick, is part of a broader effort that launched during CES to reposition GM as a modern company leading the transition to an all-electric future.
Through an all-digital CES experience, “Exhibit Zero,” General Motors, McCann Worldgroup, and Weber Shandwick tapped into cultural and social influencers to illustrate with detail how GM will excite a new generation of EV buyers. By highlighting the range, performance, and flexibility of GM’s revolutionary Ultium platform, and the company’s commitment to launching 30 new EVs globally by the end of 2025, “Everybody In” intends to create a safer, more inclusive, and all-electric future for all.
Grant Theron, Global Business Lead for GM at McCann said, “It is no secret that society is at an inflection point. So too is General Motors and we could not be more proud to have been a part of their journey.” Speaking to the complexity of the effort, Grant continues, “An enormous effort like this tapped into multiple agencies across McCann Worldgroup and IPG. The sheer volume and quality of work, all achieved while working remotely, is testimony to the passion we have behind this project.”
The campaign was broadcast on national television, video platforms, YouTube, social and digital sites.