Golin, The Brooklyn Brothers, and bubly Host the First #UnstoppablePride Parade
While the celebration of Pride looked and felt very different this year, now more than ever it became important to remember that Pride itself is unstoppable. To unite people across the country and embrace the intersectionality of the LGBTQ+ community, bubly, with the help of Golin New York, Golin Chicago, The Brooklyn Brothers and Team Pixel, hosted the first-ever #UnstoppablePride Parade. The virtual parade was a celebration of love, helped elevate LGBTQ+ content and brought the communal power of the iconic Pride parade to people everywhere. Consumers could join the parade by simply filming and sharing their best parade strut using the hashtag #UnstoppablePride. Each submission was added to the virtual parade on bubly’s Unstoppable Pride microsite and supported the brand’s commitment to GLAAD and The Center for Black Equity. In just under two weeks’ time, the team generated nearly 50 earned media placements with 100% positive/neutral sentiment, more than 505 million impressions, 49 pieces of influencer content, 11.6K consumer usages of a bubly brand effect on TikTok, and over 100 struts for the final parade video.