for Xbox

Impulse Takes the Wheel in 215 McCann’s Latest for Xbox

04 November 2021

Companies

In 215 McCann and Xbox Games Studios’ “The Getaway Driver,” Cristo Fernández plays a ride-share driver who discovers his voice of impulse and embarks on a wild joy ride throughout vibrant Mexico. In the style of magical realism, an exciting adventure unfolds and features an ever-evolving world with limitless freedom and action. Through the fervent hero and captivating storyline, the campaign champions spontaneity as a virtue and highlights the fulfillment that coincides with embracing the uncertainty of adventure.

The campaign will run globally across broadcast, social, and OOH.

Read more in Adweek.

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