In 215 McCann and Xbox Games Studios’ “The Getaway Driver,” Cristo Fernández plays a ride-share driver who discovers his voice of impulse and embarks on a wild joy ride throughout vibrant Mexico. In the style of magical realism, an exciting adventure unfolds and features an ever-evolving world with limitless freedom and action. Through the fervent hero and captivating storyline, the campaign champions spontaneity as a virtue and highlights the fulfillment that coincides with embracing the uncertainty of adventure.
The campaign will run globally across broadcast, social, and OOH.
Read more in Adweek.