The global social impact campaign, which debuted at the Sundance Film Festival, is designed to drive awareness of the global water crisis and to help provide solutions for women in developing countries without access to clean water.
The campaign features brand ambassadors and Water.org spokespeople, such as actor Matt Damon, to invite consumers to help provide access to clean water for women and their families in developing nations. Consumers were invited to buy a limited edition chalice that was designed by artists in countries where clean water is scarce. Each chalice purchased provided five years of clean water to one person in the developing world.
“Buy a Lady a Drink” has generated significant media coverage across high-impact media outlets, including Huffington Post and Mashable, as well as strong social engagement.