For 100 years, the New York Urban League (NYUL) has been empowering African Americans and other underserved communities by creating change that advances education, employment, economic empowerment, and advocacy. NYUL drives results as they have offered $2.5M in college scholarships to New York students, $3.8M in total wages earned for all of their job placements and 3,000+ residents given access to technology and STEM/STEAM classes. Since its inception, the NYUL has also dedicated $3.7M in funding to help build the infrastructure of other not-for-profits.
To help increase the scale of their work, in 2019, IPG D&I and The Black Employee Network (BEN) utilized IPG’s open-architecture practice, where multiple IPG agencies cull resources in support of our clients, to form BEN NYUL. BEN NYUL includes employees from R/GA, FCB, Initiative, Weber Shandwick, McCann and Momentum, who readily took on this critical assignment.
As part of the IPG D&I BEN NYUL partnership, the New York Urban League has successfully launched their redesigned website thanks to R/GA. Also, other BEN NYUL team members and IPG D&I have been providing communications assistance for NYUL as they push out COVID-19 resources through their website and social media. The BEN NYUL team is also working with the organization to promote its vital COVID-19 Town Halls focused on the disproportionate impact of COVID-19 on the communities of color.