IPG Team Partners with Knorr on ‘Eat for Good’
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Unilever food brand Knorr has launched a global campaign encouraging people to change the world by changing what’s on their plates. “Eat for good,” created by an IPG open architecture team of MullenLowe Group agencies (including MullenLowe salt, MullenLowe Profero and creatives from MullenLowe offices in the Netherlands, South Africa, Singapore and Brasil), Golin, R/GA and ITB, targets so-called “eativists” – people who believe food can be a force for change and consciously choose food that is good for themselves and the planet.
Coinciding with World Eat for Good Day today, the campaign asks viewers to swap one ingredient in their routine meals for a nutritious food that is better for the planet. It launches with a film, called “Eativists” that features real people who are passionate about making an impact on the world through the food they eat.
